Cycle culture is gaining in popularity, and for new cyclists it can be hard to feel confident sharing space with cars on the road. Bike Light is addressing the relationship between cyclist and driver, and is designed to challenge the eye of the driver and to put cycle safety products in a different context.

Bike light is milled out from one solid piece of aluminium, which encloses the 8x8 LED dot matrix. The bike dock is made from ABS plastic, and connects to the bicycles dynamo via a USB socket in the back of the light. The light is designed to look at home either on a bike or plugged into a home computer. Bike Light can be programmed with still graphics, animations or words and phrases via web-based software. Here you can exchange designs through an online community, posting them on networking sites like Facebook, Twitter or Flickr.